Pakistan's Premier Toy Importer & Distributor
Three generations of expertise. Direct factory sourcing from China. Supplying 500+ retailers across Pakistan.
Three Generations of Toy Trade Expertise
MTR Enterprise is a Lahore-based toy importer and distributor built on a family legacy that began in the 1960s. What started as a single retail counter in Shah Alam Market has grown into a nationwide wholesale operation serving over 500 verified retailers.
Today, we combine decades of local market knowledge with direct factory relationships across China. Our focus is premium, market-ready toys delivered with reliable supply, transparent pricing, and serious B2B service.
We do not run a toy store. We run the supply chain behind the retailers, malls, and distributors that do.
Family toy trade begins
Shah Alam Market, Lahore
Second generation expands
Distribution scales across Punjab
MTR Enterprise established
Direct import from China begins
Online & physical outlets
Retail presence launches nationwide
Premium Toys for Serious Retailers
We focus on categories with consistent demand, reliable quality, and healthy wholesale margins. Every range is selected with the Pakistani retail environment in mind.
Remote Control Cars
High-performance RC cars sourced from specialist factories with tested controllers and batteries.
Stunt Cars
Durable stunt vehicles, drift cars, and off-road models built for action-packed play.
Drones
Entry-level to mid-range drones with stable flight controls and reliable spare-part support.
Soft Toys
Certified plush and soft toy ranges with compliant materials for retail and gifting channels.
Educational Toys
STEM kits, learning sets, and developmental products that meet safety and age-grade standards.
Doll Houses
Detailed doll houses and pretend-play home sets with furniture and accessory assortments.
Building Blocks
Construction block sets, brick-based kits, and creative building toys for all age groups.
Robotics Toys
Programmable robots, remote-control bots, and tech-driven toys that fuel curiosity.
Animal Sets
Wildlife, farm, and sea-life animal figure sets ideal for schools, gift shops, and retail.
Factory-Direct, Quality-First
Our sourcing model is built on presence. We do not buy through layers of intermediaries — we visit factories, negotiate directly, and inspect before we ship.
Yiwu
World's largest small-commodities market. Novelty toys and seasonal lines.
Guangzhou
Electronics and RC vehicle manufacturing hub.
Shantou
China's toy capital. Doll houses, educational toys and more.
...and several more manufacturing centres visited regularly.
The People Behind MTR
Muhammad Tayyab Raza
Chief Executive Officer
Tayyab leads MTR's international sourcing strategy, personally visiting Chinese factories to build the supplier relationships and product range that define MTR's offering. Third-generation family member with deep roots in Pakistan's toy trade.
WhatsAppMuhammad Saqib Raza
Managing Director
Saqib oversees MTR's distribution network and wholesale client relationships, managing a verified base of 500+ retailers across Pakistan. His operational depth drives MTR's commercial success.
WhatsAppReady to Stock Premium Toys?
Apply for a verified wholesale account. Tiered pricing, credit facilities, and a digital ordering portal built for serious retailers.